Oobah Butler’s Latest Satirical Project: Ethical Sweatshop

Oobah Butler, the British filmmaker, writer, and self-described cultural provocateur, is back at it again - this time with a fashion line that takes the absurdity of exploitative labour practices to their logical (and hilarious) extreme.

Best known for his viral stunts, including turning a non-existent restaurant into London’s top-rated dining spot and sending lookalikes to do his press interviews, Butler’s latest project, Ethical Sweatshop, is both a biting critique and an elaborate inside joke on the fashion industry’s deep-seated hypocrisy.

Read the full interview in GQ magazine here.